1. Optimize Your Site for Mobile: Make sure your website is optimized for mobile devices, with a responsive design and fast loading times.

2. Use Mobile-Specific Ad Copy: Tailor your ad copy to the mobile experience.

3. Utilize Call-Only Ads: Call-only ads are great for mobile users, as they allow them to quickly call you without having to visit your website.

4. Target Mobile-Specific Keywords: Use keywords that are specific to mobile devices, such as “mobile app” or “mobile website”.

5. Target Mobile-Specific Locations: Target users in areas where there is a higher concentration of mobile device users.

6. Track and Analyze Your Results: Monitor your results and adjust your campaigns accordingly.

7. Leverage Remarketing: Remarketing is a great way to reach users who have already visited your website.

8. Utilize App Store Ads: Utilize app store ads to promote your mobile app.

9. Optimize Your Landing Pages: Make sure your landing pages are optimized for mobile devices.

10. Utilize Local Ads: Utilize local ads to target users in specific geographic locations.