1. Keyword Research: Identifying the right keywords to target is one of the most important steps in any SEM strategy. Researching and selecting the right keywords to target can help you reach the right audience and maximize your return on investment.

2. Quality Content: Quality content is essential to any successful SEM strategy. Creating content that is relevant to your target audience and optimized for search engines will help you reach more potential customers.

3. Ad Copy: Writing effective ad copy is essential for any SEM campaign. Crafting compelling ad copy that speaks to your target audience can help you increase click-through rates and conversions.

4. Landing Pages: Creating optimized landing pages for each of your campaigns is essential for any SEM strategy. Your landing pages should be tailored to the keywords you are targeting and should include relevant content and a clear call to action.

5. A/B Testing: A/B testing is an important part of any SEM strategy. Testing different elements of your campaigns can help you determine which strategies are most effective and optimize your campaigns for maximum ROI.