1. Keyword Research & Targeting: Identifying and targeting the right keywords is essential for success in SEM. Researching and understanding the search intent behind keywords is key to creating effective ad campaigns.

2. Quality Content: Content is key to a successful SEM campaign. Writing high-quality, relevant content that is optimized for SEO will help your ads stand out and increase the chances of users clicking on them.

3. Landing Pages: Creating targeted and optimized landing pages is essential for a successful SEM campaign. They should be designed to capture the user’s attention and provide enough information to convert them into a customer.

4. Ad Copy: Writing effective ad copy is essential for a successful SEM campaign. Ads should be tailored to the target audience and should include a call-to-action.

5. Bid Management: Properly managing bids is essential for a successful SEM campaign. Bids should be adjusted based on performance and the goals of the campaign.

6. Testing & Optimization: Testing and optimizing your SEM campaigns is essential for success. Testing different ad copy, keywords, and landing pages can help you identify what works best and improve your campaign’s performance.