1. Research Your Audience: Before you start any campaign, it’s important to gain a thorough understanding of your target audience. Use analytics tools to research who your potential customers are, what they search for, and which channels they use.

2. Choose Your Platforms: Once you’ve identified your target audience, you can decide which platforms to use for your SEM campaigns. Popular platforms include Google Ads, Bing Ads, and social media advertising.

3. Set a Budget: Before you launch your campaigns, set a budget that you can stick to. This will help you measure the success of your campaigns and ensure you don’t overspend.

4. Create Ad Copy: Crafting compelling ad copy is essential for successful SEM campaigns. Make sure your ads are clear, concise, and relevant to the keywords you’re targeting.

5. Monitor Performance: Once your campaigns are up and running, keep an eye on how they’re performing. This will help you identify which strategies are working and which need to be adjusted or abandoned.