1. Research Your Audience: Before you start creating your SEM campaign, you need to understand who your target audience is and what they’re looking for. Research your audience’s demographics, interests, and online habits to get a better idea of what keywords they’re likely to search for.

2. Choose the Right Keywords: Once you have an understanding of your target audience, you can start to create a list of keywords to target. Use a keyword research tool to find keywords that are relevant to your business and have a good search volume.

3. Create Compelling Ad Copy: Once you’ve chosen your keywords, it’s time to write some compelling ad copy. Make sure to include your keywords in the ad copy and make sure it’s clear and concise.

4. Track and Optimize Your Campaign: Once your campaign is up and running, you need to track and optimize it. Monitor your campaigns closely and adjust your bids and ad copy as needed.