1. Identify Your Target Audience: Start by identifying your target audience and what they are likely to search for. Consider their age, gender, location, interests, and other demographic information.

2. Brainstorm Keywords: Brainstorm a list of potential keywords related to your business and services.

3. Research Related Search Terms: Use keyword research tools such as Google’s Keyword Planner to research related search terms and get search volume data.

4. Analyze Search Volume Data: Analyze the search volume data to identify the most popular search terms related to your business.

5. Analyze Competition Level: Analyze the competition level for each keyword to determine which terms are most likely to bring you the most traffic.

6. Refine Keywords: Refine your list of keywords by removing terms that are too competitive or have low search volume.

7. Track Your Keywords: Track your keywords on a regular basis to ensure that you’re targeting the right terms and optimizing your content accordingly.