1. Optimize Your Mobile Ads: Make sure your mobile ads are optimized for the device they’re being viewed on. This means making sure the ad is responsive, easy to read, and fits the screen size.

2. Utilize Location-Based Targeting: Use location-based targeting to reach customers in specific areas. This way, you can target customers who are close to your business and more likely to convert.

3. Take Advantage of Mobile-Specific Ad Networks: There are several mobile-specific ad networks that can help you reach mobile users. These networks offer more targeted and cost-effective advertising options.

4. Use Mobile-Specific Keywords: Make sure your keywords are tailored to mobile users. This means optimizing for mobile-specific terms like “near me” and “on the go”.

5. Utilize Mobile-Specific Ad Extensions: Use mobile-specific ad extensions to make it easier for customers to contact you or find your business. This includes click-to-call and click-to-map extensions.