1. Create Quality Ads: Create ads that are relevant to your target audience and provide the information they need. Make sure your ads are well written and contain the right keywords.

2. Optimize Your Ads: Optimize your ads for the best click-through rate (CTR) by using the right keywords and targeting the right audience.

3. Utilize Ad Extensions: Utilize ad extensions to provide additional information about your product or service.

4. Monitor Performance: Monitor your ad performance regularly to ensure your ads are performing as expected.

5. Utilize Remarketing: Utilize remarketing to reach people who have already interacted with your ads.

6. Utilize Conversion Tracking: Utilize conversion tracking to measure the success of your campaigns and optimize them accordingly.

7. Use Negative Keywords: Use negative keywords to ensure that your ads are not being triggered by irrelevant searches.

8. Use A/B Testing: Use A/B testing to test different versions of your ads to see which one performs better.