Posted in Search Engine Marketing

What are the best practices for SEM on Baidu

1. Use Chinese Keywords: Baidu is a Chinese search engine, so it is important to use Chinese keywords in your campaigns.

2. Optimize for Mobile: Baidu’s mobile search market share is over 70%, so it is important to optimize for mobile devices.

3. Target Long Tail Keywords: Long tail keywords are more specific and can help you target a specific audience.

4. Use Baidu’s Advertising Platforms: Baidu offers a variety of advertising platforms to help you reach your target audience.

5. Monitor Your Performance: It is important to regularly monitor your campaigns to ensure they are performing well and to make adjustments as needed.

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