What is the best way to optimize for SEM

1. Research keywords and use them in your content.
2. Create high-quality, relevant content.
3. Utilize social media to promote your content.
4. Optimize your website for mobile devices.
5. Use structured data markup to improve visibility.
6. Use Google AdWords and other PPC advertising platforms.
7. Use local SEO tactics to target local customers.
8. Track and measure your performance.
9. Monitor and respond to customer reviews.
10. Build quality backlinks from relevant sources.