1. Choose the right platform: Identify the social media platforms that your target audience is most active on and focus your efforts there.

2. Use relevant keywords: Research relevant keywords and use them in your social media posts to help your content appear in search results.

3. Optimize your profiles: Optimize your social media profiles with relevant keywords and a call-to-action to help people find your content.

4. Monitor and adjust: Monitor your campaigns and adjust your content and targeting based on the performance data.

5. Leverage influencers: Leverage influencers to help spread your message and reach a wider audience.

6. Utilize remarketing: Use remarketing to target people who have already interacted with your content or brand.

7. Track conversions: Track conversions to measure the success of your campaigns and ensure you’re getting the most out of your efforts.