1. Identify Your Target Audience: Before you can begin to use SEM to increase website traffic, you need to identify who your target audience is. This will help you create more effective campaigns and ensure that your ads are reaching the right people.

2. Research Keywords: Once you have identified your target audience, you need to research keywords that are relevant to your website and products. This will help you create ads that are more likely to be seen by your target audience.

3. Create Ads: Once you have identified the keywords you want to use, you can create ads that will be displayed when someone searches for those keywords. Make sure your ads are eye-catching and include a call-to-action to encourage people to click through to your website.

4. Monitor Performance: Once your ads are live, you should monitor their performance to see which ones are performing best. This will help you to optimize your campaigns and ensure you are getting the most out of your SEM efforts.

5. Track Conversions: Finally, you should track conversions to see how many people are actually taking action after clicking on your ads. This will help you determine which campaigns are the most effective and how you can further improve your SEM efforts.