What are the best practices for SEM on YouTube

1. Use Targeted Keywords: Research and identify the most relevant keywords for your video, and use them in the title, description and tags.

2. Include a Call-to-Action: Make sure to include a call-to-action in your video description, such as a link to your website or a prompt to subscribe to your channel.

3. Optimize Your Thumbnails: Make sure your video thumbnails are optimized for maximum visibility and click-throughs.

4. Create Playlists: Create playlists for your videos to increase watch time and engagement.

5. Leverage Influencers: Reach out to influencers in your niche to collaborate on videos and promote your content.

6. Utilize YouTube Ads: Utilize YouTube Ads to target your ideal audience and maximize visibility.

7. Track Performance: Track the performance of your videos to understand what’s working and what’s not.