1. Include a Call-to-Action: Make sure to include a call-to-action at the end of your video, such as asking viewers to subscribe to your channel or follow you on social media.

2. Optimize Your Video Title and Description: Your video title and description should include relevant keywords that will help your video appear in search results.

3. Use Targeted Ads: Targeted ads can help you reach a more specific audience, which can result in more views and engagement.

4. Utilize YouTube Analytics: YouTube Analytics can help you track the performance of your videos and measure the impact of your SEM efforts.

5. Use Captions and Annotations: Captions and annotations can help increase the visibility of your video by making it easier for viewers to find and watch your content.

6. Promote Your Video on Social Media: Promoting your video on social media can help you reach a wider audience and increase engagement.