What is on-page SEO

On-page SEO (also known as on-site SEO) is the practice of optimizing web page content for search engines and users. It involves optimizing content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. On-page SEO is an essential part of any successful SEO strategy. It includes optimizing page titles, descriptions, headings, content, images, and internal links.