1. Use Chinese Keywords: Baidu is a Chinese search engine, so it is important to use Chinese keywords in your campaigns.
2. Optimize for Mobile: Baidu’s mobile search market share is over 70%, so it is important to optimize for mobile devices.
3. Target Long Tail Keywords: Long tail keywords are more specific and can help you target a specific audience.
4. Use Baidu’s Advertising Platforms: Baidu offers a variety of advertising platforms to help you reach your target audience.
5. Monitor Your Performance: It is important to regularly monitor your campaigns to ensure they are performing well and to make adjustments as needed.