SEO (Search Engine Optimization) is an important part of any digital marketing strategy. SEO helps to increase visibility and organic traffic to websites and can help businesses gain more customers. SEO helps to build trust and credibility with customers, as well as increase brand awareness. SEO can also help to increase conversions and generate leads. SEO is an important part of any digital marketing strategy because it helps to ensure that your website is visible to potential customers, and that your content is optimized for search engine algorithms.