Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid advertising. It is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid advertising. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). It is also sometimes referred to as “paid search” or “pay-per-click” (PPC) marketing.
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