Posted in Search Engine Marketing

How do I use Google Shopping for SEM

1. Create an AdWords account and link it to your Google Merchant Center account.

2. Set up your product feed in the Merchant Center, making sure all of your products are accurately listed.

3. Create your Shopping Ads in AdWords.

4. Set up your Shopping campaigns in AdWords, making sure to target the right audiences and bid appropriately.

5. Monitor your Shopping campaigns, adjust bids, and add new products as needed.

6. Analyze your results and optimize your campaigns for better performance.

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